By Robert J. Connor, JD, CIC
Senior Vice President, Chief Marketing Officer, Berkley Alliance Managers, a Berkley Company
September 9, 2021
Berkley Design Professional has always strived to provide innovative coverages and Per Project Primary Limits is one of those coverages!
We believe this new way to look at and cover A&E professional liability risks can provide significantly increased value for our policyholder’s insurance dollar.
A few years ago we introduced Per Project Primary Limits in many different ways and thought this innovative coverage would become very popular. We were mistaken.
To figure out why we weren’t writing more of this game-changing coverage we contacted a number of our brokers. And the resounding answer–it was too confusing to explain to a client or prospect and they didn’t have the time to explain a coverage they probably would not sell. So, we put our heads together to see if we could provide a simpler way to describe this innovative approach to A&E professional liability insurance coverage. Here’s our updated, simpler explanation.
(more…)